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J. Fred Muggs, a chimpanzee born in early 1952, was introduced to NBC’s Today show on February 3, 1953, to boost low ratings, becoming a massive pop-culture sensation and unofficial co-host. His antics, popular with children and families, significantly increased viewership, ultimately generating an estimated $100 million in advertising revenue.
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J. Fred Muggs, a chimpanzee born in early 1952, was introduced to NBC’s Today show on February 3, 1953, to boost low ratings, becoming a massive pop-culture sensation and unofficial co-host. His antics, popular with children and families, significantly increased viewership, ultimately generating an estimated $100 million in advertising revenue.
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