Last week, my beloved International House of Pancakes (IHOP) changed its name to IHOb, or the International House of burgers. It was a big-time rebranding and, well, a pivot from flapjacks to ...

For the past few weeks, IHOP—the International House of Pancakes—has been teasing that something new was on the horizon and it was switching out the P (for pancakes) for a B, but it didn’t tell fans ...

The International House of Pancakes, more affectionately known as IHOP, made a huge announcement this week: It’s changing its name to IHOb. The iconic brand went all in too, changing its Twitter name ...

On June 11, the International House of Pancakes made a big announcement: they were changing their name to “IHOb,” at least temporarily, standing for “International House of Burgers,” and unveiling a ...

It's no secret that IHOP's temporary identity change to IHOb was a controversial one. The chain has always gone hand in hand with breakfast fare (its famed flapjacks, more specifically), and it was a ...

Some people called it a branding fail, others said the "b" should really stand for "bankruptcy," but one thing is for sure, the moniker change had people talking. The anticipation behind IHOP’s new ...

IHOP is probably getting exactly what it wanted when it decided to change the name of the pancake chain to IHOb to celebrate its launch of a new line of burgers: a stint atop the Twitter trending list ...

IHOP became IHOb on Monday, in a drawn out and temporary name change where the "P" flipped and became a "b." The former House of Pancakes is now the International House of Burgers because you maybe ...

The teasing announcement that IHOP (the brand formerly known as the International House of Pancakes) would change its name to IHOb sent the interwebs wild. In the days leading up to what some seemed ...

IHOP's decision to rebrand as IHOb baffled many pancake lovers. But according to the chain's president, there was a very specific strategy behind the change. And the burger-centric revamp began more ...

IHOP, the International House of Pancakes, really ruffled some feathers when it announced its name change to IHOb in June (the "B" stood for burgers). The identity crisis went on for a solid month, ...