In 2026, I believe marketers will finally stop treating Generative Engine Optimization (GEO) as "SEO for ChatGPT" and recognize it for what it actually is: the strategic marriage of positioning, brand ...
Don’t outsource your GEO. As generative engine optimization (GEO) gains attention across retail and e-commerce organizations, many brands are approaching it like SEO: a visibility challenge that can ...
Ambika Sharma of Pulp Strategy argues that brands must treat GEO as a strategic priority, using AI visibility data, clear workflows, and consistent brand messaging instead of guesswork or imitation.